By Khushbu Jogia
In 2025, technology is not just part of our lives — it shapes them. From how we connect and shop to how we manage our health and consume content, digital tools are redefining consumer behavior at an unprecedented pace.
This article summarizes my recent presentation on how consumers are using technology and what that means for businesses, brands, and everyday life.
📶 Access to the Internet Has Skyrocketed
More than 5.6 billion people worldwide now use the internet, and in Australia, the internet penetration rate is a remarkable 97.1%. Thanks to faster speeds and mobile broadband, being online is no longer a luxury — it’s a daily habit.
📱 Mobile Devices Lead the Way
Smartphones are the most-used device to access the internet, making up over 70% of total usage. Tablets, desktops, and smart TVs are still in the mix, but mobile-first has become the standard.
🔍 Searching for Information Has Gone Digital
People are turning to the internet to find answers, research brands, read the news, and plan their lives. AI-powered search tools, voice assistants, and conversational platforms are helping users get faster and more personalized results.
🛍️ Online Shopping Continues to Grow
In Australia, clothing and footwear top the list of online purchases, while global consumers are also investing in travel, electronics, and food. E-commerce is now a major part of how we shop, and consumer expectations around convenience and personalization are higher than ever.
🎥 Video Content is King
Short-form videos and social media platforms are driving a surge in video consumption. Consumers expect engaging, relevant, and mobile-friendly video content — making it a must-have for any digital strategy.
🌐 Tech Trends That Are Reshaping the Future
Some of the most exciting technologies redefining consumer behavior in 2025 include:
- AI-driven personalization
- Next-generation wearable tech
- Conversational AI and voice search
- Health tech and consumer medical devices
- Immersive experiences through AR, VR, and XR
- Localized, community-focused tech solutions
These innovations are creating smarter, more intuitive, and more sustainable digital experiences.
📊 Watch My Full Presentation
I’ve summarized these insights in a video and presentation deck. You can explore them further by checking the links below:
Link to SlideShare – Click Here
Link to Video presentation – Click Here
🧠 Final Thoughts
In 2025, consumers are more connected, informed, and demanding than ever before. Businesses need to embrace mobile-first strategies, AI tools, video content, and sustainable digital solutions to stay relevant in this rapidly evolving landscape.
Thanks for reading! Feel free to share your thoughts or reach out if you’d like to discuss any of these trends in more detail.
The Boss Babe Agency 
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