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My Top Best-Practice Content Marketing Examples in the Travel Industry
For Task 2 of my content marketing assignment, I created a video pitch highlighting the best 3–5 examples of content marketing from my Task 1 presentation. This blog post includes the summary of my script, the SlideShare link to my Task 1 presentation, and the recorded video pitch. ✨ Video Pitch Script / Notes In…
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🌐 Building Your Personal Brand Through Social Media:
A Modern Professional’s Guide In today’s digital world, personal branding has become more than a buzzword – it’s a career necessity. Whether you’re an entrepreneur, freelancer, or professional, how your present yourself online shapes the opportunities that come your way. As Business, continues to evolve towards digital-first interactions cultivating a strong personal brand through social…
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Inbound Marketing in Action – Canva and Spotify
Introduction Inbound marketing isn’t just about attracting customers – it’s about building lasting engagement through value. To sharpen my inbound consulting services, I analysed two successful brands: Canva and Shopify. Here’s what they are doing right and what we can learn from them. Canva’s approach Canva excels by combining SEO-optimised templates with a freemium model…
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How Consumers Use Technology And Its Impact On Daily Life In 2025
By Khushbu Jogia In 2025, technology is not just part of our lives — it shapes them. From how we connect and shop to how we manage our health and consume content, digital tools are redefining consumer behavior at an unprecedented pace. This article summarizes my recent presentation on how consumers are using technology and what that…
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Evolution of Digital Marketing
Nike’s effective use of the Extended Marketing Mix (7Ps) Nike, one of the world’s leading sports brands, has mastered the use of the extended marketing mix to maintain its dominance in the industry. This blog explores how Nike effectively utilises the 7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence. 2. Price.Nike employs a…
The Boss Babe Agency
Lead Like a Boss with Khushbu
The Boss Babe Agency 